Chrome industries and Cinelli! FramesForGood Auction! Support many great causes including Pedal Revolution!
CHROME INDUSTRIES PARTNERS WITH ARTISTS FOR EBAY CHARITY AUCTION
ONE OF A KIND HAND-PAINTED CINELLI BIKE FRAMES
Auction launches with a reception in New York City on Thursday, April 27th from 5:30-7:00pm;
Bidding ends Sunday, May 7th at 6:00pm. All proceeds benefit artist-selected charities.
For twenty years Chrome has built its brand around cycling, art and community engagement. Frames For Good is
a representation of all three of these brand attributes. Teaming up with Cinelli, the legendary Italian-based bicycle
designer, Chrome reached out to eight contemporary artists and commissioned them to apply their artistic vision
to a Cinelli Vigorelli frame. Since the 1940s, Cinelli has made its mark by creating some of the finest bike frames
in the world and the Cinelli Vigorelli continues this tradition. eBay for Charity will host the auction of these unique
pieces, making them available to global base of over 167 million active buyers.
The artists were given free reign on the project, without limitations or direction. The result: eight one-of-a-kind
pieces of art. On Thursday, April 27th, timed with the launch of the auction on eBay for Charity, all eight frames will
be on display at the flagship REI SoHo store in Manhattan, for a cocktail reception from 5:30-7:00pm.. The online
auction will conclude on Sunday, May 7th at 6:00pm EST. Each artist was asked to select a charity with personal
significance and 100% of the proceeds of the sale of each frame will be donated to the charity of their choosing.
The artists and their selected charities are as follows: Zio Ziegler – Trips For Kids; Russ Pope – Alzheimer
Association; Sam Turner – Wish For Wheels; Todd Bratrud – Keep-A-Breast; Erik Otto – Pedal Revolution;
Celeste Byers – Water.org; Sean Light – Underdog Railroad Rescue; and Ben Venom – Leukemia & Lymphoma